With the onset of lockdown in March 2020 - envisioned, planned, communicated and migrated all the courses, across the country, to online within 3 days.

Crucial role in the inclusion of Pearl Academy to India’s Top 50 Mid-Sized Organisation (by Great Place to Work) where the Communication Design Department team had the highest Trust Analysis score of 89. A sharp rise by 35%. Overall highest department score in the Academy for the year 2021.

Remotely led team of 17 to ensure uniformity in the department, across all the campuses (Mumbai, Delhi, Jaipur & Bangalore)

Built collaterals from Communication design for UX UI/ Graphic Design/ Game Design/Animation.

Developed and signed-off on all digital creative estimates and ensured high quality execution of creative deliverables.

COLLABORATION : Communication design beyond prints and screens: Technology-led Tactile-experiences. Displayed new innovation in communication design using 3D printing.
Future of UX UI, Data Visualisation, Animation & VFX – designed for potential students.
Invited Design Industry professionals, for Webinars, from IBM, Walmart, Cisco, Accenture, Wacom, SNAPCHAT, TechMahindra

STRATERGISED PLANNING : Planned and executed seamless user experience from admission to graduation an added additional features for daily usage of pearl app
Created microsite for IFFTI and Student portfolio website as per Pearl’s UI guideline.
Conceptualised B2C & B2B courses for communication design students and professionals:
Digital Product Design and innovation for working professions which includes 4 modules :
Design thinking, User experience, User Interface and Ux Management ( Online - synchronous and Asynchronous learning)

STRATEGIC PLANNING - Communicated the creative vision for the company, and set the bar for design quality. - Conceptualized and executed complete journey for the Idea B2C / B2B Enterprise website and the content

UX / UI DESIGN & DEVELOPMENT - Gauged the performance of the most visited journeys by reviewing the Idea website and application, through adobe analytics results.
Collaborate with product owners, development, internal stakeholders, commercial and digital departments to cover SEO, social media, analytics, and digital marketing
Generate prototypes ranging from paper-and-pencil concepts to wireframes to interactive prototypes.
Conversion of bill pay grew to 47% from 28% and recharge increased from 30% to 36% in April 2018 after launching the new responsive website for Idea Cellular
Introduced first interactive e-bill – one of the most powerful servicing tool in telecom domain by promoting self-service and offered recommendations to customers

DIGITAL MARKETING - Designed digital content for all B2B products of Vodafone-Idea Business Solutions, including Infographics, eBrochure, Video, Website, Case Studies, and Social Media promotion
Devised and implemented advocacy program to build the credibility of B2B Enterprise products Lead B2B products communication from concept to delivery across all channels.
Rolled out the Account-Based Marketing campaign (ABM) on LinkedIn for B2B lead generation, defined verticals and audiences to enable personalization for IoT

PROJECT MANAGEMENT - Led complete planning and delivery of a product project, from the design stage through to its launch.
Functioned as SPOC between clients, stakeholders and the design teams.

• Chartered end-to-end User Experience for
  • Maintenance solution system for a Rieter
  • Reliance Gas website
  • Employer Self-Service Intranet for Reliance Employees
  • Reliance Diesel on the Move
• Revamped existing digital setup or digitized existing methodology to ensure better user experience.
• Established UX processes, foster UX artifact reuse, maintenance and consistency across multiple projects and project teams
• Assisted in defining product and project scope & objective, develop detailed product development plan, monitor & close the project as per schedule.
• Acted as an interface between clients, stakeholders and the design teams.
• Directed the teams for designing the product feature and UX; leveraging the customer insights.
• Conducted post project assessment and created recommendations in order to identify successful and unsuccessful product elements.
• Conceptualized potential creative direction for prospective new business and create presentation decks.
• Created dynamic wireframes, mockups, and prototypes that illustrate site layout, navigation, controls, and content prioritization
• Contributed to raising ROI by deploying innovative products to solve business problems, enhanced experience and usability of the product.
• Worked closely with strategy and business development teams for revamping business opportunities &requirements with best User experience.
• Worked with usability engineers to design, observe, and analyze usability studies
• Helped identify the gaps between where the organization is now and where they need to be in terms of digital transformation.
• Team Management: Built a high performing team by selecting the best talent with a range of diverse backgrounds and experiences and giving team members responsibility and accountability.

NDTV Car&Bike.com ( 2003 - 2016 )

Lead UX Designer

• Led the UX team of interface designers, copywriters, and front-end developers that craft car and bike digital consumer experiences on the web and across mobile platforms.
• Demonstrated the value of a good customer experience and quantifiable business metrics. Constantly searched for opportunities to enhance the customers’ digital experiences across multiple devices and platforms using lean UX methods.
• Developed mobility solutions & digital strategies, created prototypes, and tested solutions based on the changing needs of the customers.

NDTV Good Times ( 2007 - 2014 )

Head of Graphics (Motion / Web Design)

• Designer drove the first Lifestyle Channel Of India and Packaged and devised online promotion for India's fashion brand shows: Hunt for the Kingfisher Calendar Girl, Band Baajaa Bride and I'm Too Sexy for My Shoes.
• Worked on major brands like Microsoft, Airtel, Swiss Air, Dove: developed new concepts for them and integrated it on the channel.
• Design Deliverables - Production graphics & Web Design.
• Directing a team of 5 designers and working with cross-functional teams.
• Working systematically on genre-specific shows on Technology, Travel, Food, Fashion and Reality.

NDTV 24x7 / NDTV India ( 2003 - 2007 )